You want to be the recognised authority in your niche. You want people to come t...

Over my years in business I have learned that being successful is not just about...

I have been thinking about three words for many years now. Multiple. Streams. In...

I have been selling for over 50 years. On the phone, face to face, to audiences,...

Why 'Free' Has a Reputation Problem

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Where This Idea Came From 

It was 1997. I was sitting in my study, thinking a...

The Question Every Consultant Needs to Answer 

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The Real Job of Every Line You Write

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Introduction: The Price Objection Myth

Let me ask you something. When a prospec...

The Persuasion Mistake Nobody Talks About

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The Idea Most People Miss

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The Question Nobody Wants to Answer Honestly

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