Peter Thomson | Persuasion & Productivity Tips for Professionals

Illustration of a brain with a price tag reading "Paid what you're worth," symbolizing value pricing psychology, alongside a smiling professional

The Psychology Behind Value Pricing: Why Higher Fees Create Happier Clients Aug 06, 2026

In this article

The Tray Exercise: Why Context Sets the Price
The Contrast P...

Water skier crossing the wake behind a red speedboat, illustrating the moment to close a sale

How Do You Know When to Close the Sale? What Water Skiing Taught Me About the Moment to Ask Aug 04, 2026

There is a great deal of conversation these days about the idea that we should...

Businessman standing at a crossroads between hourly billing and value pricing, with a rising growth chart

Why Value Pricing Fails (And How to Make Sure Yours Doesn’t) Jul 30, 2026

In this article

Mistake 1: Pricing the Value Without Establishing the Value

Peter Thomson pointing at a rising bar chart next to the text "You get paid for the value you bring, not the hours you spend"

Value Pricing vs Hourly Billing: Why Selling Time Keeps You Underpaid Jul 28, 2026

In this article

The Two Models in Plain English
Five Problems With Selling T...

Professional female consultant illustrating value pricing, showing how value-based fees generate greater returns than time-based charging

What is Value Pricing? A Straight-Talking Guide for Coaches and Consultants Jul 23, 2026

Table of Contents

Value Pricing in One Sentence

The Pricing Attribution Error

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A stack of newspaper front pages with one bold headline circled in red.

Seven Headline Formulas That Never Go Out of Style Jul 21, 2026

In this article

Your headline has one job

Formula one: How To...

Strong verbs...

Peter Thomson article on the five copywriting frameworks that end the fear of the blank page

The 5 Copywriting Frameworks That End the Fear of the Blank Page Jul 17, 2026

In this article

Why frameworks set you free

AIDA, and the version I actually l...

The One Thing That Makes Clients (and Everyone Else) Believe You Jul 15, 2026

Have you ever listened to someone speak and felt, almost instantly, that you cou...

Praemission: The Costly Marketing Mistake You Were Taught At School Jul 10, 2026

Have you ever written a piece of marketing and quietly asked yourself, will peop...

Client retention concept with personalised thank you card, laptop and coffee on office desk

5 Ways to Keep Clients Happy and Coming Back Jul 07, 2026

Here are five ways to keep your clients happy and coming back for more of what y...

The Client Clarity Formula: How to Attract Better Clients by Polishing Your Ideal Client Profile Jun 30, 2026

Let us talk about the client clarity formula.

As coaches, consultants, accounta...

Peter Thomson article on the Mirror Effect and why the faults you spot in others are often your own

The Mirror Effect: Why The Faults You Spot In Others Are Often Your Own Jun 26, 2026

You and I are a little different. I'd go as far as to say special, and I don't s...

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