Peter Thomson | Persuasion & Productivity Tips for Professionals

Business coach helping a client understand a costly problem before presenting the solution, represented by a tangled knot, scattered coins and a red bridge.

The Mistake That Costs Coaches Thousands: Sell the Problem Before You Sell the Solution Sep 01, 2026

There is a mistake that costs consultants thousands in lost revenue every sing...

Value pricing examples for coaches, featuring a calculator displaying £14.4 million and a notebook showing fees increasing from £1,500 to £3,950.

Value Pricing Examples for Coaches: Real Fees, Real Clients, Real Numbers Aug 27, 2026

In this article

Example 1: The 2.5 Times Fee Test
Example 2: The Delegate Ra...

How to double your fees: a black £5,000 block beside a taller red £10,000 block with an arrow rising between them

How to Double Your Fees Using Value Pricing (Without Losing the Clients You Love) Aug 25, 2026

In this article

Step 1: Fix the Belief Before the Price
Step 2: Reposition t...

Value Pricing Questions for Coaches graphic featuring a notebook with key questions to ask clients before quoting a coaching fee

Value Pricing Questions for Coaches: What to Ask Before You Ever Quote a Fee Aug 18, 2026

In this article

Why Questions Beat Presentations
Stage 1: The Situation Ques...

Value Pricing for Coaches: How to Charge for Transformation, Not Sessions Aug 13, 2026

In this article

What Are You Actually Selling?
The Kindest Thing You Can Do ...

Value Pricing for Consultants: How to Charge for Impact, Not Attendance Aug 11, 2026

In this article

The Consultant’s Trap
Start With the Diagnosis, Not the Prop...

Consultant gesturing while presenting beside a rising bar chart, illustrating the blog post on selling value instead of time

How to Sell Value Instead of Time: A Practical Method for Professionals Aug 11, 2026

In this article

Step 1: Change What You Count
Step 2: Diagnose Before You Pr...

Illustration of a brain with a price tag reading "Paid what you're worth," symbolizing value pricing psychology, alongside a smiling professional

The Psychology Behind Value Pricing: Why Higher Fees Create Happier Clients Aug 06, 2026

In this article

The Tray Exercise: Why Context Sets the Price
The Contrast P...

Water skier crossing the wake behind a red speedboat, illustrating the moment to close a sale

How Do You Know When to Close the Sale? What Water Skiing Taught Me About the Moment to Ask Aug 04, 2026

There is a great deal of conversation these days about the idea that we should...

Businessman standing at a crossroads between hourly billing and value pricing, with a rising growth chart

Why Value Pricing Fails (And How to Make Sure Yours Doesn’t) Jul 30, 2026

In this article

Mistake 1: Pricing the Value Without Establishing the Value

Peter Thomson pointing at a rising bar chart next to the text "You get paid for the value you bring, not the hours you spend"

Value Pricing vs Hourly Billing: Why Selling Time Keeps You Underpaid Jul 28, 2026

In this article

The Two Models in Plain English
Five Problems With Selling T...

Professional female consultant illustrating value pricing, showing how value-based fees generate greater returns than time-based charging

What is Value Pricing? A Straight-Talking Guide for Coaches and Consultants Jul 23, 2026

Table of Contents

Value Pricing in One Sentence

The Pricing Attribution Error

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