Seven Headline Formulas That Never Go Out of Style Jul 21, 2026

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Your headline has one job

The 5 Copywriting Frameworks That End the Fear of the Blank Page Jul 17, 2026

In this article

Why frameworks set you free

The One Thing That Makes Clients (and Everyone Else) Believe You Jul 15, 2026

Have you ever listened to someone speak and felt, almost instantly, that you cou...

Praemission: The Costly Marketing Mistake You Were Taught At School Jul 10, 2026

Have you ever written a piece of marketing and quietly asked yourself, will peop...

5 Ways to Keep Clients Happy and Coming Back Jul 07, 2026

Here are five ways to keep your clients happy and coming back for more of what y...

Let us talk about the client clarity formula.

As coaches, consultants, accounta...

The Mirror Effect: Why The Faults You Spot In Others Are Often Your Own Jun 26, 2026

You and I are a little different. I'd go as far as to say special, and I don't s...

Let me start with a number that should make you sit up.

Five times more people ...

How To Write A Hook That Makes People Stop, Read And Buy Jun 19, 2026

Let me ask you something, and I want you to be honest with yourself when you ans...

Three Reasons You’re Underpaid (And How to Put Each One Right) Jun 16, 2026

What We’ll Cover

The 7-Letter Formula Behind a £3 Million Sales Letter Jun 11, 2026

What if a single page of writing could out-earn an entire marketing department? ...

How to Use Prompt Engineering On Your Own Brain Jun 09, 2026

Here is how to get some amazing results by using prompt engineering on your own ...

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