Consultant using a signature snapshot story to position herself as the expert

The Signature Snapshot: One Story That Wins Clients Before You Even Speak Apr 14, 2026

Why Most Consultants Sound the Same

Here is something I have noticed across my m...

The future belongs to those who act first business mindset

The Future Belongs To Those Who Act First Apr 09, 2026

You and I both know that the world does not reward the slow.

It rewards the dec...

Consultant weighing up whether to turn down the wrong client work

The Strategic No: When and How to Turn Down Consulting Work Apr 02, 2026

Over my years in business I have learned that being successful is not just about...

Man standing between a stone well and a flowing stream of income

Wells vs Streams: The Secret to Making More Money More Easily Mar 31, 2026

I have been thinking about three words for many years now. Multiple. Streams. In...

Professional feeling anxious about closing a sale and fear of rejection

How to Close Any Sale Smoothly, Without Fear of Rejection or Embarrassment Mar 26, 2026

I have been selling for over 50 years. On the phone, face to face, to audiences,...

Consultant offering a free resource to show the real power of giving first

Why Free Isn't Cheap: The Real Power of Giving First Mar 24, 2026

Why 'Free' Has a Reputation Problem

Let's talk about something that, in my expe...

Human figure made of colourful jigsaw puzzle pieces illustrating the Jigsaw Analogy for setting and achieving goals

The Jigsaw Analogy: 20 Powerful Lessons About Goals That Actually Get You There Mar 19, 2026

Where This Idea Came From

It was 1997. I was sitting in my study, thinking a...

Consultant earning more by solving bigger client problems

How to Find Your Ideal Client (And Why Bigger Problems Mean Bigger Payments) Mar 17, 2026

The Question Every Consultant Needs to Answer

I've been working in what I call...

Bucket Brigade Copywriting: How to Keep Readers Hooked to the End Mar 12, 2026

The Real Job of Every Line You Write

Here's a question most people never think ...

Consultant and client in a meeting discussing pricing and fees while handling a price objection

Why You're Getting the Price Objection (And How to Stop It) Mar 10, 2026

Introduction: The Price Objection Myth

Let me ask you something. When a prospec...

Woman writing at a desk to one person illustrating how persuasive writing focuses on a single reader

Why Writing to One Person Makes You More Persuasive Mar 05, 2026

The Persuasion Mistake Nobody Talks About

Let me share an idea with you that, o...

Confident businesswoman at a laptop beside a glowing lightbulb representing a mindset shift

The One Mindset Shift That Changes Every Client Conversation Mar 03, 2026

The Idea Most People Miss

I want to share an idea with you today that I have be...

Why Most Consultants Sound the Same

Why 'Free' Has a Reputation Problem

Where This Idea Came From

The Question Every Consultant Needs to Answer

The Real Job of Every Line You Write

Introduction: The Price Objection Myth

The Persuasion Mistake Nobody Talks About

The Idea Most People Miss

DOWNLOAD THE FREE GUIDE