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Value Pricing for Consultants: How to Charge for Impact, Not Attendance
Value Pricing for Consultants: How to Charge for Impact, Not Attendance Aug 11, 2026

In this article

  • The Consultant’s Trap
  • Start With the Diagnosis, Not the Prop...
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Consultant gesturing while presenting beside a rising bar chart, illustrating the blog post on selling value instead of time
How to Sell Value Instead of Time: A Practical Method for Professionals Aug 11, 2026

In this article

  • Step 1: Change What You Count
  • Step 2: Diagnose Before You Pr...
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Illustration of a brain with a price tag reading "Paid what you're worth," symbolizing value pricing psychology, alongside a smiling professional
The Psychology Behind Value Pricing: Why Higher Fees Create Happier Clients Aug 06, 2026

In this article

  • The Tray Exercise: Why Context Sets the Price
  • The Contrast P...
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Businessman standing at a crossroads between hourly billing and value pricing, with a rising growth chart
Why Value Pricing Fails (And How to Make Sure Yours Doesn’t) Jul 30, 2026

In this article

  • Mistake 1: Pricing the Value Without Establishing the Value
  • ...
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Peter Thomson pointing at a rising bar chart next to the text "You get paid for the value you bring, not the hours you spend"
Value Pricing vs Hourly Billing: Why Selling Time Keeps You Underpaid Jul 28, 2026

In this article

  • The Two Models in Plain English
  • Five Problems With Selling T...
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Professional female consultant illustrating value pricing, showing how value-based fees generate greater returns than time-based charging
What is Value Pricing? A Straight-Talking Guide for Coaches and Consultants Jul 23, 2026

Table of Contents

Value Pricing in One Sentence

The Pricing Attribution Error

...
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