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Peter Thomson explaining how to get paid what you are worth for the value you deliver
Three Reasons You’re Underpaid (And How to Put Each One Right) Jun 16, 2026

What We’ll Cover

  1. Reason One: You Undervalue What You Deliver
  2. Reason Two: Y...
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confident consultant in conversation with a client across a table, calm and assured
How to Set Your Fee Rates With Confidence (and Attract the Right Clients) Jun 04, 2026

In This Article

Start With Why: The Reason Behind Your Fee

The Value You Deliv...

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Consultant presenting her unique perspective to clients in a meeting
The Magic Ingredient: Why Your Unique Perspective Is What Clients Are Really Paying For Apr 28, 2026

It was back in 1993 when I published my first book, Sell Your Way to the Top. An...

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Consultant and client in a meeting discussing pricing and fees while handling a price objection
Why You're Getting the Price Objection (And How to Stop It) Mar 10, 2026

Introduction: The Price Objection Myth

Let me ask you something. When a prospec...

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Thoughtful consultant surrounded by thought bubbles questioning whether he charges enough
Are You Charging What You Are Worth? The 4 Questions Every Consultant, Coach and Trainer Must Ask Feb 26, 2026

The Question Nobody Wants to Answer Honestly

Let me ask you something, and I wa...

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Confident businesswoman standing in a modern office with city skyline views
Do You Have a Deluxe Version? How to Give Your Clients the Choice to Pay More Jan 19, 2026

Let me ask you a question that might make you slightly uncomfortable: Do you hav...

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Woman presenting a tray, illustrating the brand positioning Tray Exercise
The Power Positioning Strategy: Why Your Brand Determines Your Price Dec 16, 2025

The Tray That Changed Everything

I'm going to share with you an exercise that I...

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Split image contrasting a stressed time-based professional with a confident value-based one
The Pricing Attribution Error: Why Most Professionals Undercharge (And How to Fix It Today) Dec 08, 2025

The Problem Isn't You—It's Your Attribution

Let me tell you something that migh...

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Split image comparing a disengaged 500-pound client with an engaged 5,000-pound client
Skin in The Game: Why Low Fees Sabotage Your Clients' Success (And Your Reputation) Dec 02, 2025

The Training That Never Sticks

Over 30 years ago, I started noticing something ...

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Ecstatic businessman celebrating with arms raised as money flies around a high-rise office
The Deluxing Strategy: How to Increase Your Income Without Finding New Clients Nov 11, 2025

Let me ask you something important.

How would an extra ÂŁ100,000 in profi...

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A confident consultant or author handing over a book across a meeting table
How a Book Justifies Premium Fees: The Secret to Charging What You're Worth Nov 04, 2025

The Fee Conversation That Changes Everything

Let me tell you about a moment tha...

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Scales weighing “value” vs “price” with value clearly outweighing price
The Psychology Behind Premium Pricing (and Why You're Worth It) Sep 30, 2025

Why Your Fees Feel Risky (Even When They’re Not)

So many brilliant consultants,...

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