Peter Thomson article on the five copywriting frameworks that end the fear of the blank page

The 5 Copywriting Frameworks That End the Fear of the Blank Page Jul 17, 2026

In this article

Why frameworks set you free

AIDA, and the version I actually l...

The Client Clarity Formula: How to Attract Better Clients by Polishing Your Ideal Client Profile Jun 30, 2026

Let us talk about the client clarity formula.

As coaches, consultants, accounta...

Peter Thomson explaining how to get paid what you are worth for the value you deliver

Three Reasons You’re Underpaid (And How to Put Each One Right) Jun 16, 2026

What We’ll Cover

Reason One: You Undervalue What You Deliver
Reason Two: Y...

The Secret Of The Jar: The One Reason Your Best Clients Walk Past You May 28, 2026

Let me ask you a straight question.

Why do some of the people who would benefit...

Peter Thomson presenting three power words to win more clients

Three More Power Words That Quietly Win You More Clients May 21, 2026

Isn't it strange, or perhaps surprising, how just the slightest change in a few ...

Peter Thomson on the forgotten first 90 days of client relationships

The Forgotten First 90 Days: How to Start Client Relationships That Last Apr 30, 2026

The Gap Nobody Talks About

Here is something I have noticed across my many year...

Consultant presenting her unique perspective to clients in a meeting

The Magic Ingredient: Why Your Unique Perspective Is What Clients Are Really Paying For Apr 28, 2026

It was back in 1993 when I published my first book, Sell Your Way to the Top. An...

Consultant using a signature snapshot story to position herself as the expert

The Signature Snapshot: One Story That Wins Clients Before You Even Speak Apr 14, 2026

Why Most Consultants Sound the Same

Here is something I have noticed across my m...

Consultant weighing up whether to turn down the wrong client work

The Strategic No: When and How to Turn Down Consulting Work Apr 02, 2026

Over my years in business I have learned that being successful is not just about...

Consultant earning more by solving bigger client problems

How to Find Your Ideal Client (And Why Bigger Problems Mean Bigger Payments) Mar 17, 2026

The Question Every Consultant Needs to Answer

I've been working in what I call...

Consultant and client in a meeting discussing pricing and fees while handling a price objection

Why You're Getting the Price Objection (And How to Stop It) Mar 10, 2026

Introduction: The Price Objection Myth

Let me ask you something. When a prospec...

Thoughtful consultant surrounded by thought bubbles questioning whether he charges enough

Are You Charging What You Are Worth? The 4 Questions Every Consultant, Coach and Trainer Must Ask Feb 26, 2026

The Question Nobody Wants to Answer Honestly

Let me ask you something, and I wa...

What We’ll Cover

The Gap Nobody Talks About

Why Most Consultants Sound the Same

The Question Every Consultant Needs to Answer

Introduction: The Price Objection Myth

The Question Nobody Wants to Answer Honestly

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