Value Pricing for Consultants: How to Charge for Impact, Not Attendance Aug 11, 2026

In this article

The Consultant’s Trap
Start With the Diagnosis, Not the Prop...

Consultant gesturing while presenting beside a rising bar chart, illustrating the blog post on selling value instead of time

How to Sell Value Instead of Time: A Practical Method for Professionals Aug 11, 2026

In this article

Step 1: Change What You Count
Step 2: Diagnose Before You Pr...

Illustration of a brain with a price tag reading "Paid what you're worth," symbolizing value pricing psychology, alongside a smiling professional

The Psychology Behind Value Pricing: Why Higher Fees Create Happier Clients Aug 06, 2026

In this article

The Tray Exercise: Why Context Sets the Price
The Contrast P...

Businessman standing at a crossroads between hourly billing and value pricing, with a rising growth chart

Why Value Pricing Fails (And How to Make Sure Yours Doesn’t) Jul 30, 2026

In this article

Mistake 1: Pricing the Value Without Establishing the Value

Peter Thomson pointing at a rising bar chart next to the text "You get paid for the value you bring, not the hours you spend"

Value Pricing vs Hourly Billing: Why Selling Time Keeps You Underpaid Jul 28, 2026

In this article

The Two Models in Plain English
Five Problems With Selling T...

Peter Thomson article on the five copywriting frameworks that end the fear of the blank page

The 5 Copywriting Frameworks That End the Fear of the Blank Page Jul 17, 2026

In this article

Why frameworks set you free

AIDA, and the version I actually l...

The Client Clarity Formula: How to Attract Better Clients by Polishing Your Ideal Client Profile Jun 30, 2026

Let us talk about the client clarity formula.

As coaches, consultants, accounta...

Peter Thomson explaining how to get paid what you are worth for the value you deliver

Three Reasons You’re Underpaid (And How to Put Each One Right) Jun 16, 2026

What We’ll Cover

Reason One: You Undervalue What You Deliver
Reason Two: Y...

The Secret Of The Jar: The One Reason Your Best Clients Walk Past You May 28, 2026

Let me ask you a straight question.

Why do some of the people who would benefit...

Peter Thomson presenting three power words to win more clients

Three More Power Words That Quietly Win You More Clients May 21, 2026

Isn't it strange, or perhaps surprising, how just the slightest change in a few ...

Peter Thomson on the forgotten first 90 days of client relationships

The Forgotten First 90 Days: How to Start Client Relationships That Last Apr 30, 2026

The Gap Nobody Talks About

Here is something I have noticed across my many year...

Consultant presenting her unique perspective to clients in a meeting

The Magic Ingredient: Why Your Unique Perspective Is What Clients Are Really Paying For Apr 28, 2026

It was back in 1993 when I published my first book, Sell Your Way to the Top. An...

What We’ll Cover

The Gap Nobody Talks About

DOWNLOAD THE FREE GUIDE