Peter Thomson | Persuasion & Productivity Tips for Professionals

Businessman standing at a crossroads between hourly billing and value pricing, with a rising growth chart

Why Value Pricing Fails (And How to Make Sure Yours Doesn’t) Jul 30, 2026

In this article

Mistake 1: Pricing the Value Without Establishing the Value

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Peter Thomson pointing at a rising bar chart next to the text "You get paid for the value you bring, not the hours you spend"

Value Pricing vs Hourly Billing: Why Selling Time Keeps You Underpaid Jul 28, 2026

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The Two Models in Plain English
Five Problems With Selling T...

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Professional female consultant illustrating value pricing, showing how value-based fees generate greater returns than time-based charging

What is Value Pricing? A Straight-Talking Guide for Coaches and Consultants Jul 23, 2026

Table of Contents

Value Pricing in One Sentence

The Pricing Attribution Error

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