Peter Thomson | Persuasion & Productivity Tips for Professionals

Consultant gesturing while presenting beside a rising bar chart, illustrating the blog post on selling value instead of time

How to Sell Value Instead of Time: A Practical Method for Professionals Aug 11, 2026

In this article

Step 1: Change What You Count
Step 2: Diagnose Before You Pr...

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Peter Thomson pointing at a rising bar chart next to the text "You get paid for the value you bring, not the hours you spend"

Value Pricing vs Hourly Billing: Why Selling Time Keeps You Underpaid Jul 28, 2026

In this article

The Two Models in Plain English
Five Problems With Selling T...

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Professional female consultant illustrating value pricing, showing how value-based fees generate greater returns than time-based charging

What is Value Pricing? A Straight-Talking Guide for Coaches and Consultants Jul 23, 2026

Table of Contents

Value Pricing in One Sentence

The Pricing Attribution Error

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