The Pricing Attribution Error: Why Most Professionals Undercharge (And How to Fix It Today) Dec 08, 2025

The Problem Isn't You—It's Your Attribution

Let me tell you something that migh...

Continue Reading...
How a Book Justifies Premium Fees: The Secret to Charging What You're Worth Nov 04, 2025

The Fee Conversation That Changes Everything

Let me tell you about a moment tha...

Continue Reading...