The Pricing Attribution Error: Why Most Professionals Undercharge (And How to Fix It Today) Dec 08, 2025

The Problem Isn't You—It's Your Attribution

Let me tell you something that migh...

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Skin in The Game: Why Low Fees Sabotage Your Clients' Success (And Your Reputation) Dec 02, 2025

The Training That Never Sticks

Over 30 years ago, I started noticing something ...

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How a Book Justifies Premium Fees: The Secret to Charging What You're Worth Nov 04, 2025

The Fee Conversation That Changes Everything

Let me tell you about a moment tha...

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