Fire Your Big Guns First: How to Win 75% of Any Decision in the First Few Words Jun 02, 2026

Let me give you the most valuable idea in this whole article right now, in the v...

Continue Reading...
The Secret Of The Jar: The One Reason Your Best Clients Walk Past You May 28, 2026

Let me ask you a straight question.

Why do some of the people who would benefit...

Continue Reading...
Three More Power Words That Quietly Win You More Clients May 21, 2026

Isn't it strange, or perhaps surprising, how just the slightest change in a few ...

Continue Reading...
Three Power Words That Quietly Increase Your Conversion Rates May 19, 2026

Let me share something with you that I have been using for more than twenty year...

Continue Reading...
Why You. Why Me. Why This. Why Now: The Four Questions That Remove Resistance in Marketing Before It Starts Apr 23, 2026

Why Most Good Offers Get Ignored

Here is a scenario I have seen play out hundre...

Continue Reading...
The Signature Snapshot: One Story That Wins Clients Before You Even Speak Apr 14, 2026

Why Most Consultants Sound the Same

Here is something I have noticed across my ...

Continue Reading...
The Future Belongs To Those Who Act First Apr 09, 2026

You and I both know that the world does not reward the slow.

It rewards the dec...

Continue Reading...
Four Mistakes That Are Killing Your Thought Leadership (And What To Do Instead) Apr 07, 2026

You want to be the recognised authority in your niche. You want people to come t...

Continue Reading...
Why Free Isn't Cheap: The Real Power of Giving First Mar 24, 2026

Why 'Free' Has a Reputation Problem

Let's talk about something that, in my expe...

Continue Reading...
How to Find Your Ideal Client (And Why Bigger Problems Mean Bigger Payments) Mar 17, 2026

The Question Every Consultant Needs to AnswerĀ 

I've been working in what I call...

Continue Reading...
Bucket Brigade Copywriting: How to Keep Readers Hooked to the End Mar 12, 2026

The Real Job of Every Line You Write

Here's a question most people never think ...

Continue Reading...
1 2 3