Peter Thomson | Persuasion & Productivity Tips for Professionals

Illustration of a brain with a price tag reading "Paid what you're worth," symbolizing value pricing psychology, alongside a smiling professional

The Psychology Behind Value Pricing: Why Higher Fees Create Happier Clients Aug 06, 2026

In this article

The Tray Exercise: Why Context Sets the Price
The Contrast P...

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Professional female consultant illustrating value pricing, showing how value-based fees generate greater returns than time-based charging

What is Value Pricing? A Straight-Talking Guide for Coaches and Consultants Jul 23, 2026

Table of Contents

Value Pricing in One Sentence

The Pricing Attribution Error

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A stack of newspaper front pages with one bold headline circled in red.

Seven Headline Formulas That Never Go Out of Style Jul 21, 2026

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Your headline has one job

Formula one: How To...

Strong verbs...

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