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Closed vintage suitcase representing curiosity and the idea of creating anticipation before revealing value.
The Empty Suitcase: How to Create Curiosity Before You Reveal the Value Sep 23, 2026

There is a device I have been using for nearly forty years without ever knowing ...

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Business coach helping a client understand a costly problem before presenting the solution, represented by a tangled knot, scattered coins and a red bridge.
The Mistake That Costs Coaches Thousands: Sell the Problem Before You Sell the Solution Sep 01, 2026

There is a mistake that costs consultants thousands in lost revenue every sing...

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Water skier crossing the wake behind a red speedboat, illustrating the moment to close a sale
How Do You Know When to Close the Sale? What Water Skiing Taught Me About the Moment to Ask Aug 04, 2026

There is a great deal of conversation these days about the idea that we should...

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