“Triple Your 'Yes-Rate' with
This Proven Persuasion System"
 

"Helps you speak with confidence, influence without pressure, and smoothly move people to action—
whether you're on a client call, negotiating with a supplier, or handling a tough conversation at home."

 

 

Peter Thomson's
The Persuasion Formula Course

“The Psychology of Influence to Master Any Conversation”

The step-by-step system I used to build and sell my company for enough to retire at 42. And the same methods my clients have asked me to teach them over the last 30 years so they can enjoy businesses and lives of choice.  

Use these ethically-based ideas, methods, templates and guidance to be authentically and powerfully yourself - in print, in person and even online. Now others naturally connect with your ideas and confidently choose your products and services.

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THE CHALLENGE:

How to be persuasive whilst being authentically you and without sounding pushy, needy or feeling embarrassed…

Sadly, some people avoid the very idea of 'selling themselves', when in reality, ethical persuasion is how true professionals attract their ideal clients.

And the reason…

Those people suffer with this problem – is they’ve never learned the art, science and practice of ethical, integrity-based persuasive written and spoken conversation.

And finally here's the solution...

 'The Persuasion Formula'

"How you can persuade almost anyone, to do almost anything and have them pleased they did it - in print, in person, and even online"

 

 34 Self-Paced-Learning Video Lessons
+ Your AI Persuasion Assistant

 

So you can easily master...

  • The Persuasion Formula: How it builds deep rapport, creates win-win outcomes, and makes a lasting impact in your professional and personal conversations.
  • Key Components: Gain practical skills in active listening, power questions, agreement-gaining phrases. So, you can get almost anyone to do almost anything.  
  • The Essential Mindset: Now you can get people to 'buy into' your ideas (or buy your products and services) without ever feeling the need to be pushy or manipulative.
  • Communicate with Confidence: Now you can banish the nerves and uncertainty in important conversations. Keep control and never get derailed by other people's responses.
  • Gaining Agreement: Using these well crafted phrases, easily and smoothly brings any conversation to the agreement you want.
Start influencing people from your very next conversation

Mark Wickersham - Profit Makers Academy

"I created additional profits of over £100,000 using Peter's ideas.”

Are you finally ready to uncover the little-known secrets of ethical persuasion
and become a more confident communicator?

Yes, I'm Ready!

'The Persuasion Formula'
course includes:

34 Self-Paced-Learning Videos

Three hours, Twenty minutes packed with actionable insights and real-world examples. These bite-sized lessons fit easily into your day while delivering powerful strategies you can immediately apply to your personal and professional life.

Your Bonus #1 

Introducing 'Peter The Persuader' BOT (usually $20 per month - it's yours FREE)

Lifetime access to your personal persuasion 'BOT' expert, available 24/7. Imagine having instant access to expert guidance on crafting the perfect message, addressing objections, or fine-tuning your persuasive approach in real-time. With my insights at your fingertips, you’ll gain clarity, confidence, and control. Available on desktop and mobile.

Your Bonus #2 

A copy of my latest book:
paid
! 
(usually £9.99 - yours FREE)

After you've been through the Persuasion course, the paid! book is the ideal next step. Now you can use your new found confidence to be richly rewarded for the value you deliver. 'Paid!' has been described as a masterclass in leveraging your expertise to create a cascading impact in your clients’ lives. You will discover proven pricing models to positioning yourself as the natural choice in your field. This fantastic bonus is the perfect addition to your toolkit.

Your Bonus #3

A copy of my book:
How to Write a Book for Your Business in 10 Weeks or Less 
(usually £9.99 - yours FREE)

Transform your expertise into increased impact, wider influence, and greater income—building the business and lifestyle you truly desire. All of my Consulting clients have come as a result of having one of my books. 

Your Bonus #4

Exclusive Interview with Professor Robert Cialdini
Gain powerful insights from the world’s leading expert on persuasion—in this exclusive 20-minute interview with Peter. Discover practical, ethical strategies to influence decisions, win trust faster, and increase your impact. personal brand, this rare insight from the author of Influence and Pre-Suasion could be the edge you've been searching for. ]

Your Bonus #5

Downloadable Transcripts

You access downloadable transcripts for each video, so you can review key concepts at your own pace, take detailed notes, and revisit important lessons whenever you need them. Perfect for reinforcing your learning so no insight is missed.

Count Me In!

Gary Halbert, the legendary copywriter said:

“You’re only one sales letter away from being rich."

These days that might be one webinar,  
one LinkedIn article, one Facebook post.

And here’s what happened for me... 

Way back in 1998 I wrote an 8-page sales letter to promote my new audio newsletter, The Achievers Edge. That letter generated front-end income of £3,042,000 over a 13 year period for me. Just one letter! That’s just shy of £20,000 every month for 156 months - oh yes! 

Here’s the truth of it:

"Every communication is an attempt to persuade someone else to do
or avoid doing something now or in the future."

And it’s our ability to positively convey the benefits of our professional services (and products) to our clients - that separates us from the noisy crowd.

The skills I've been training professionals (just like me and you) with over the last 30 years, are the same skills I used to build and sell my last company for £4,200,000 and semi-retire.

Now I'm going to share with you:

  • A powerful 18-word sequence - puts you in control of any meeting (Video 15)
  • Why pausing makes you more persuasive (and the exact moment to do it.) (Video 8)
  • The crucial difference between a transactional customer and a relational client (and why it matters so much to your success.) This was a game changer for me. (Video 9)
  • The 'gathering stage' secret - eliminates the need for any hard selling. (Video 19)
  • The ABC formula for instant credibility (hint: 'A' isn't what most people think it is.) (Video 12)
  • How to understand the 6- Part structure of a successful persuasive conversation. (Video 16)
  • How answering the 4 clarity gaining questions will change the way you persuade from this moment forward. (Video 31)
  • Why 'handling objections' is the wrong approach (and what successful persuaders do instead.) (Video 27)
  • A counterintuitive 3-step process that transforms your ability to influence others. (Video 5)

Why is This Course So Different?

Most persuasion courses focus on tactics.

However, 'The Persuasion Formula' goes deep, really deep, into the what to say, how to say it, when to say it, and even more importantly....

Why every single word and phrase is important, so you completely understand the process, and can use it immediately.

  • Elevate Your Influence: Master the art of authentic persuasion with advanced techniques that drive business growth and deepen relationships.
  • Master Conversational Success: Unlock a step-by-step system to turn everyday conversations into powerful opportunities for persuasion.
  • Authentic Persuasion for Professionals: Discover ethical strategies that attract and engage clients effortlessly, positioning you as the authority in your field.
  • Confidence in Every Conversation: Gain the skills to articulate your ideas with confidence and clarity, making your voice impossible to ignore.
  • Achieve Your Desired Outcomes: Leverage proven methods to guide discussions smoothly towards win-win agreements, both personally and professionally.
Triple your “yes” rate with these proven persuasion techniques

About Peter

Peter Thomson is 'The UK's Most Prolific Business Development Author' and is a master of persuasive communication with over 50 years of experience. He built three successful companies, retiring at 42 after selling his last business for £4.2M. Now, he shares his expertise through books, seminars, and over 100 audio and video programs, earning him recognition as Nightingale Conant’s top UK author. Peter was also given the Life Time Achievement Award from The Institute of Sales Management.

Here's What Other Successful Persuaders Say About These Proven Ideas:

Steve Neale
Limbic Performance System

Sylvia Snowling
SDLT Claims Ltd

“Pay very close attention to what Peter has to say. One of his insights alone has had a profound effect on my business: Turnover before I met Peter: £79,672 Then one year later £267,172 And in the second year £384,442 And that’s from just implementing ONE of Peter’s suggestions.

Guy Musgrave
My Financial Architect 

Koshy Jacob
Revise Radiology

Jim Jordan
Kent Business Consultancy

'The Persuasion Formula'

"How you can persuade almost anyone, to do almost anything and have them pleased they did it - in print, in person, and even online"

Here's just some of what you discover inside...

The 6-Stage Formula 

A complete step-by-step system for ethical influence. This works in any situation, whether in your professional or personal life.

The Action Agenda 

A powerful framework to put you in control of any meeting (this technique landed me a 300-person training contract.)

Dynamic Listening™ 

An advanced communication method - eliminates filler words and makes you sound more authoritative.

The Contrast Principle 

Discover a proven approach to position your offering effectively, so price becomes 'a' factor, and not 'the' factor.

Well-Crafted Questions

How to create questions to naturally steer conversations to foster genuine trust and meaningful connections.

The Statement/Question 

An advanced tried and tested and proven method to smoothly guide your listener to a mutually agreeable outcome.

Hidden Benefits You Won't Find Elsewhere

  • Discover why most people never achieve the level of success their skills suggest they should—and how to break through that ceiling. (Video 4)
  • Learn the secret "caruncle technique" to spot when someone disagrees with you before they even say a word. (Video 1)
  • Master the psychology of "might, maybe, and perhaps" to become more persuasive, so you can build stronger relationships. (Video 29)
  • Understand the power of treating people as if they've already said "yes". (Video 11)
  • Learn to use "yes tags" and "no tags" to guide conversations naturally and ethically. (Video 23)
When I work with my clients in my Private Practice, they invest £1,000 per hour to discover these ideas, however now you can enrol for the: 

Normal Price $258

Special Price During Launch Period - Pay: 

One easy payment of $65 (75% off) 

Your 30-Day “Try It, Test It, Apply It”  

Money-Back Guarantee

If after 30 days you decide you haven't received 10X the value you paid or you feel the course is not for you; just let me know and I’ll give you every penny back. No questions, no quibbles, no fuss!

75% off - 1 Easy Payment of only:

$65

 

  • 34 Self-Paced Videos (Three Hours Twenty Mins)
  • Bonus #1 Peter The Persuader AI Bot
  • Bonus #2 The paid! Book
  • Bonus #3 How to Write a Book for Your Business Book
  • Bonus #4 Interview with Prof. Robert Cialdini
  • Bonus #5 Downloadable Transcripts
  • 30-Day Money-Back Guarantee
Yes, Count Me In! >>>

★★★★★

Since joining Peter's programme, we’ve created our monthly membership with a deluxe version which is working very well AND have TWO £1,000,000 products. Chris and Lynda Chanin - The Informacist 

★★★★★

"Using one simple strategy I picked up from Peter helped us clinch £8,000 worth of business for our eLearning course. 500 plus users and I am filling out the paperwork now." Trevor Tweed - SafetyBug Training.

★★★★★

“Peter has a great way of delivering a huge amount of very rich content in an engaging way. It’s impossible not to come away from one of his events without some real nuggets you can implement - for me ‘going with your big guns first’ is really making a difference". Andrew Bailey.

★★★★★

If you are thinking about ways to help you gain growth in your business, then I wouldn’t hesitate to recommend you engaging with Peter in some way. He is a true expert in his field. Overflowing with great ideas for business growth. An investment in time with Peter and any of the services he offers, will pay for itself many times over.Richard Jennings - JNJ Financial Services.

★★★★★

"Since being part of Peter’s group I can attribute at least £250,000 of income over the last 2 years." Rob Purfield -  Rob Purfield Associates.

 

So… Any Questions? Here’s What Fellow Persuaders
Have Asked Before Clicking Enrol.

Normal Price $258

 

 Special Price During Launch Period - Pay: 

Only 1 easy payment of $65 (75% off) 

 

Your 30-Day “Try It, Test It, Apply It”  

Money-Back Guarantee

If after 30 days you decide you haven't received 10X the value you paid or you feel the course is not for you; just let me know and I’ll give you every penny back. No questions, no quibbles, no fuss!

75% off - 1 Easy Payment of only:

$65

 

  • 34 Self-Paced Videos (Three Hours Twenty Mins)
  • Bonus #1 Peter The Persuader AI Bot
  • Bonus #2 The paid! Book
  • Bonus #3 How to Write a Book for Your Business Book
  • Bonus #4 Interview with Prof. Robert Cialdini
  • Bonus #5 Downloadable Transcripts
  • 30-Day Money-Back Guarantee
Yes, Count Me In! >>

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