“Triple Your 'Yes-Rate' and Charge Premium Fees with Confidence, Without Sounding Pushy or Salesy" 

"Helps you speak with confidence, influence without pressure, and smoothly move people to action—
whether you're on a client call, negotiating with a supplier, or handling a tough conversation at home."

 

 

“The Psychology of Influence to Master Any Conversation”

A step-by-step persuasion system trusted by thousands of professionals - now available for just £97.

Add to Cart >>

Tired of Clients Saying ‘No’ or Pushing Back on Your Fees? 

If you’ve ever felt undervalued, forced to discount your fees, or frustrated that less-skilled competitors are charging more - you’re not alone.

Most consultants, coaches and professionals struggle to communicate their value in a way that clients believe and respect.

That’s why they:

  • Compete on price (and lose deals to the cheapest option)
  • Feel uncomfortable “selling themselves”
  • Work harder, but get paid less

It’s exhausting. And it doesn’t reflect your true worth.

Most Professionals Work Harder Instead of Smarter - And Stay Stuck Competing on Price 

Here’s the truth: being underpaid isn’t about your expertise. It’s about your persuasion.

Without persuasive communication, even the best solutions fall flat. You stay stuck at the wrong end of client negotiations, feeling frustrated and under-rewarded.

But when you master persuasion, everything changes:
✅ Clients respect your fees instead of questioning them
✅ You close more deals - without pressure or manipulation
✅ You stand out as the trusted expert in your field

 'The Persuasion Formula'

Is Peter Thomson’s proven system for influencing ethically and confidently — in print, in person, or online.

This is the exact system Peter used to build and sell his company, and the same strategies he’s taught for over 30 years to thousands of professionals who went on to earn six- and seven-figure incomes.

 

 34 Self-Paced Learning Modules

(Total: Three Hours Twenty Minutes)

Inside You’ll Master:

  • The Persuasion Formula → deep rapport, win-win outcomes, lasting influence
  • Power Questions → uncover hidden client needs
  • Calm Confidence → banish nerves, avoid sounding pushy
  • Agreement Frameworks → smoothly move conversations to action
  • Persuasion Mindset → ethical influence that feels authentic
Yes Peter, I want to be more persuasive

What You Get (Modules + Bonuses):

34 Self-Paced Videos

Three hours, Twenty minutes packed with actionable insights and real-world examples. These bite-sized lessons fit easily into your day while delivering powerful strategies you can immediately apply to your personal and professional life.

# Your Bonus 1 

Lifetime access to 'Peter the Persuader AI BOT' (usually $20 per month - it's yours FREE)

Lifetime access to your personal persuasion 'BOT' expert, available 24/7. Imagine having instant access to expert guidance on crafting the perfect message, addressing objections, or fine-tuning your persuasive approach in real-time. With my insights at your fingertips, you’ll gain clarity, confidence, and control. Available on desktop and mobile.

# Your Bonus 2 

The Persuasion Book (usually £9.99 - yours FREE)

 

Your Bonus #3

A copy of my book:
How to Write a Book for Your Business in 10 Weeks or Less 
(usually £9.99 - yours FREE)

Transform your expertise into increased impact, wider influence, and greater income—building the business and lifestyle you truly desire. All of my Consulting clients have come as a result of having one of my books. 

Your Bonus #4

An exclusive audio interview with Robert Cialdini — the world’s #1 authority on influence

Discover practical, ethical strategies to influence decisions, win trust faster, and increase your impact. personal brand, this rare insight from the author of Influence and Pre-Suasion could be the edge you've been searching for. 

Your Bonus #5

Your Downloadable Transcripts

You access downloadable transcripts for each video, so you can review key concepts at your own pace, take detailed notes, and revisit important lessons whenever you need them. Perfect for reinforcing your learning so no insight is missed.

Yes Peter, count me in!

Mark Wickersham - Profit Makers Academy

"I created additional profits of over £100,000 using Peter's ideas.”

About Peter

Peter Thomson is 'The UK's Most Prolific Business Development Author' and is a master of persuasive communication with over 50 years of experience. He built three successful companies, retiring at 42 after selling his last business for £4.2M. Now, he shares his expertise through books, seminars, and over 100 audio and video programs, earning him recognition as Nightingale Conant’s top UK author. 

Here's What Other Successful Persuaders Say About These Proven Ideas:

Steve Neale
Limbic Performance System

Sylvia Snowling
SDLT Claims Ltd

“Pay very close attention to what Peter has to say. One of his insights alone has had a profound effect on my business: Turnover before I met Peter: £79,672 Then one year later £267,172 And in the second year £384,442 And that’s from just implementing ONE of Peter’s suggestions.

Guy Musgrave
My Financial Architect 

Koshy Jacob
Revise Radiology

Jim Jordan
Kent Business Consultancy

'The Persuasion Formula'

"The Psychology of Influence to Master Any Conversation"

In Print, In Person, and Even Online

Here's just some of what you discover inside...

The 6-Stage Formula 

A complete step-by-step system for ethical influence. This works in any situation, whether in your professional or personal life.

The Action Agenda 

A powerful framework to put you in control of any meeting (this technique landed me a 300-person training contract.)

Dynamic Listening™ 

An advanced communication method - eliminates filler words and makes you sound more authoritative.

The Contrast Principle 

Discover a proven approach to position your offering effectively, so price becomes 'a' factor, and not 'the' factor.

Well-Crafted Questions

How to create questions to naturally steer conversations to foster genuine trust and meaningful connections.

The Statement/Question 

An advanced tried and tested and proven method to smoothly guide your listener to a mutually agreeable outcome.

Hidden Benefits You Won't Find Elsewhere

  • Discover why most people never achieve the level of success their skills suggest they should—and how to break through that ceiling. (Video 4)
  • Learn the secret "caruncle technique" to spot when someone disagrees with you before they even say a word. (Video 1)
  • Master the psychology of "might, maybe, and perhaps" to become more persuasive, so you can build stronger relationships. (Video 29)
  • Understand the power of treating people as if they've already said "yes". (Video 11)
  • Learn to use "yes tags" and "no tags" to guide conversations naturally and ethically. (Video 23)
When I work with my clients in my Private Practice, they invest £1,000 per hour to discover these ideas, however now you can enrol for the: 

 

Normal Price £197

 

75% off For Special Price During Launch Period Only: 

Just £49 

** You also have the option of paying in Dollars below $65

Your 30-Day “Try It, Test It, Apply It”  

Money-Back Guarantee

If after 30 days you decide you haven't received 10X the value you paid or you feel the course is not for you; just let me know and I’ll give you every penny back. No questions, no quibbles, no fuss!

Pay in Pounds

£49

 

  • 34 Self-Paced Videos (Three Hours Twenty Mins)
  • Bonus #1 Peter The Persuader AI Bot
  • Bonus #2 The paid! Book
  • Bonus #3 How to Write a Book for Your Business Book
  • Bonus #4 Interview with Prof. Robert Cialdini
  • Bonus #5 Downloadable Transcripts
  • 30-Day Money-Back Guarantee
Enrol Now! >>>

Pay in Dollars

$65

 

  • 34 Self-Paced Videos (Three Hours Twenty Mins)
  • Bonus #1 Peter The Persuader AI Bot
  • Bonus #2 The paid! Book
  • Bonus #3 How to Write a Book for Your Business Book
  • Bonus #4 Interview with Prof. Robert Cialdini
  • Bonus #5 Downloadable Transcripts
  • 30-Day Money-Back Guarantee
Enrol Now! >>>

★★★★★

Since joining Peter's programme, we’ve created our monthly membership with a deluxe version which is working very well AND have TWO £1,000,000 products. Chris and Lynda Chanin - The Informacist 

★★★★★

"Using one simple strategy I picked up from Peter helped us clinch £8,000 worth of business for our eLearning course. 500 plus users and I am filling out the paperwork now." Trevor Tweed - SafetyBug Training.

★★★★★

“Peter has a great way of delivering a huge amount of very rich content in an engaging way. It’s impossible not to come away from one of his events without some real nuggets you can implement - for me ‘going with your big guns first’ is really making a difference". Andrew Bailey.

★★★★★

If you are thinking about ways to help you gain growth in your business, then I wouldn’t hesitate to recommend you engaging with Peter in some way. He is a true expert in his field. Overflowing with great ideas for business growth. An investment in time with Peter and any of the services he offers, will pay for itself many times over.Richard Jennings - JNJ Financial Services.

★★★★★

"Since being part of Peter’s group I can attribute at least £250,000 of income over the last 2 years." Rob Purfield -  Rob Purfield Associates.

 

So… Any Questions? Here’s What Fellow Persuaders
Have Asked Before Clicking Enrol.

Normal Price £97

 

50% off For Special Price During Launch Period Only: 

One Low Payment of Just £49

** You also have the option of paying in Dollars below $65

Your 30-Day “Try It, Test It, Apply It”  

Money-Back Guarantee

If after 30 days you decide you haven't received 10X the value you paid or you feel the course is not for you; just let me know and I’ll give you every penny back. No questions, no quibbles, no fuss!

Pay in Pounds

£49

  • 34 Self-Paced Videos (Three Hours Twenty Mins)
  • Bonus #1 Peter The Persuader Bot
  • Bonus #2 The paid! Book
  • Downloadable Transcripts
  • 30-Day Money-Back Guarantee
Enrol Now >>

Pay in Dollars

$65

  • 34 Self-Paced Videos (Three Hours Twenty Mins)
  • Bonus #1 Peter The Persuader Bot
  • Bonus #2 The paid! Book
  • Downloadable Transcripts
  • 30-Day Money-Back Guarantee
Enrol Now >>

© 2025 | Peter Thomson

[email protected]

Privacy 

Mark Wickersham - Profit Makers Academy

"I created additional profits of over £100,000 using Peter's ideas.”

 

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