“Triple Your Yes-Rate and Charge Premium Fees With Confidence - Without Sounding Pushy or Salesy”

A step-by-step persuasion system trusted by thousands of professionals - now available for just £97.

Peter Thomson 
'The UK's Most Prolific Business Development Author'

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“Triple Your Yes-Rate and Charge Premium Fees With Confidence - Without Sounding Pushy or Salesy”

A step-by-step persuasion system trusted by thousands of professionals - now available for just £97.

Peter Thomson 
'The UK's Most Prolific Business Development Author'

Trusted by growth-driven professionals worldwide

Tired of Clients Saying ‘No’ or Pushing Back on Your Fees? 


If you’ve ever felt undervalued, forced to discount your fees, or frustrated that less-skilled competitors are charging more - you’re not alone.

Most consultants, coaches and professionals struggle to communicate their value in a way that clients believe and respect.


That’s why they:

  • Compete on price (and lose deals to the cheapest option)
  • Feel uncomfortable “selling themselves”
  • Work harder, but get paid less

It’s exhausting. And it doesn’t reflect your true worth.

Most Professionals Work Harder Instead of Smarter - And Stay Stuck Competing on Price 

Here’s the truth: being underpaid isn’t about your expertise. It’s about your persuasion.

Without persuasive communication, even the best solutions fall flat. You stay stuck at the wrong end of client negotiations, feeling frustrated and under-rewarded.

But when you master persuasion, everything changes:

✅ Clients respect your fees instead of questioning them
✅ You close more deals - without pressure or manipulation
✅ You stand out as the trusted expert in your field

 The Persuasion Formula


Peter Thomson’s proven system for influencing ethically and confidently - in print, in person, or online.

This is the exact system Peter used to build and sell his company, and the same strategies he’s taught for over 30 years to thousands of professionals who went on to earn six- and seven-figure incomes.

 34 Self-Paced Learning Modules

(Total: Three Hours Twenty Minutes)


Inside You’ll Master:

  • The Persuasion Formula → deep rapport, win-win outcomes, lasting influence
  • Power Questions → uncover hidden client needs
  • Calm Confidence → banish nerves, avoid sounding pushy
  • Agreement Frameworks → smoothly move conversations to action
  • Persuasion Mindset → ethical influence that feels authentic
Get Instant Access to
The Persuasion Formula - just £97 today.

What You Get (Modules + Bonuses):

34 Self-Paced Videos

Three hours, Twenty minutes packed with actionable insights and real-world examples. These bite-sized lessons fit easily into your day while delivering powerful strategies you can immediately apply to your personal and professional life.

Your Bonus # 1 

Lifetime access to 'Peter the Persuader AI BOT' (usually $20 per month - it's yours FREE)

Lifetime access to your personal persuasion 'BOT' expert, available 24/7. Imagine having instant access to expert guidance on crafting the perfect message, addressing objections, or fine-tuning your persuasive approach in real-time.

With my insights at your fingertips, you’ll gain clarity, confidence, and control. Available on desktop and mobile.

Your Bonus #2 

The Persuasion Book (usually £9.99 - yours FREE)

This video programme delivers the voice, the pacing, and the deeper context of each persuasion principle - letting you see and hear how the techniques land. And the book gives you fingertip access.

A personal, go-to reference you can mark, note, and return to in the moment when you need it most, before a sales call, a client pitch, or while crafting a campaign.

Your Bonus #3

An exclusive audio interview with Robert Cialdini - the world’s #1 authority on influence

Discover practical, ethical strategies to influence decisions, win trust faster, and increase your impact. personal brand, this rare insight from the author of Influence and Pre-Suasion could be the edge you've been searching for. 

Your Bonus #4

Your Downloadable Templates & Transcripts

You access downloadable transcripts for each video, so you can review key concepts at your own pace, take detailed notes, and revisit important lessons whenever you need them. Perfect for reinforcing your learning so no insight is missed.

Mark Wickersham - Profit Makers Academy

"I created additional profits of over £100,000 from using Peter's ideas.”

Sylvia Snowling - SDLT Claims Ltd

"Turnover before I met Peter: £79,672 One year later £267,172 Second year £384,442."

Get Instant Access to The Persuasion Formula - just £97 today.

Guarantee:

If you don’t believe the course delivers at least 10x its value, you get your money back within 30 days. No fuss.

Meet Peter Thomson

'The UK's Most Prolific Business Development Author

Peter began in business in over 40 years ago, building and selling multiple companies before semi-retiring at 42. A financial disaster brought him back to his true purpose: helping professionals like you turn knowledge into income.

For 30+ years, as the UK’s most prolific business development author, Peter has mentored thousands of consultants, accountants, entrepreneurs, coaches, and business owners helping them grow seven and eight-figure businesses and create lives of choice.


“People will never consistently do — who they aren’t.”
– Peter Thomson

Here's What Other Successful Persuaders
Say About These Proven Ideas:

Steve Neale
Limbic Performance System

Guy Musgrave
My Financial Architect 

Koshy Jacob
Revise Radiology

Jim Jordan
Kent Business Consultancy

★★★★★

Since joining Peter's programme, we’ve created our monthly membership with a deluxe version which is working very well AND have TWO £1,000,000 products. Chris and Lynda Chanin - The Informacist 

★★★★★

"Using one simple strategy I picked up from Peter helped us clinch £8,000 worth of business for our eLearning course. 500 plus users and I am filling out the paperwork now." Trevor Tweed - SafetyBug Training.

★★★★★

“Peter has a great way of delivering a huge amount of very rich content in an engaging way. It’s impossible not to come away from one of his events without some real nuggets you can implement - for me ‘going with your big guns first’ is really making a difference". Andrew Bailey.

★★★★★

If you are thinking about ways to help you gain growth in your business, then I wouldn’t hesitate to recommend you engaging with Peter in some way. He is a true expert in his field. Overflowing with great ideas for business growth. An investment in time with Peter and any of the services he offers, will pay for itself many times over.Richard Jennings - JNJ Financial Services.

★★★★★

"Since being part of Peter’s group I can attribute at least £250,000 of income over the last 2 years." Rob Purfield -  Rob Purfield Associates.

 

So… Any Questions?
Here’s what fellow persuaders have asked before going ahead

Get Instant Access to The Persuasion Formula - just £97 today.

Guarantee:

If you don’t believe the course delivers at least 10x its value, you get your money back within 30 days. No fuss.

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