Second Edition coming soon ยท Live Online
Re-Launch of paid!
How to Raise Your Fees and Get Paid What You're Worth
The Consultants' Guide to Value Pricing, Higher Fees and Better Clients. The second edition is written, revised and ready: all 15 chapters, including three brand new ones for the way you win, price and deliver work today. Join the waiting list and you'll be first in line, with your launch bonuses, when we go live on Thursday 24 September 2026.
Join The Waiting List and Get The Extra Launch Bonuses
Goes live online Thursday, 24 September 2026
Ever felt you're undercharging for the value you deliver?
If you're a consultant, coach or professional, this book was written for you.
What's new in the second edition
Everything you loved updated, plus
three brand new chapters
The proven frameworks are still here, fully revised throughout. And we've added three new chapters for the world you're working in now.
NEW · CHAPTER 5
The Power of Recurring Revenue
How to build retainers and recurring income into your practice, so you start every month with revenue already booked.
NEW · CHAPTER 8
The Fee Conversation
What to say when it's time to talk money: how to state your fee with confidence and hold your price when a client says 'that's expensive'.
NEW · CHAPTER 12
The AI Advantage
Where value moves when your clients can ask AI first, and how to make sure your judgement is what they still gladly pay for.
FULLY REVISED · ALL 15 CHAPTERS
Every Chapter, Updated
The complete first edition, revised and sharpened for today's market, with every tool, script and worksheet readers loved kept in place.
15 chapters. One practical system. Written so you can be regularly, royally and rightfully rewarded
for the difference you make.
Free for readers
Bonuses worth 10 x the price of the book
Join the waiting list and you'll get these the moment we go live with the online re-launch.
1. The Value Pricing Worksheet
A fill-in-the-blanks template to price your next proposal on outcomes, not hours.
2. Fee Conversation Scripts
The exact phrases to use when a client pushes back on price, ready to copy and adapt.
3. The Better-Client Checklist
Twelve signals that tell you a prospect is worth your best work, before you sign.
4. Audio Masterclass
A 40-minute recorded session with Peter on raising your fees without losing clients.
What readers say
The first edition changed how people charge
Real five-star reviews from readers of PAID!, carried across to the second edition.
★★★★★
“I'm not even finished with the book and I've already gained three new clients, just from implementing what I learned.”
Books For The Wise
Service industry · Amazon review
★★★★★
“It's not just about getting paid, it's about getting paid what you're worth. This made my top ten non-fiction books of all time.”
Amy Rose
Amazon review
★★★★★
“A gem on every page. Short, sharp and to the point, and worth every penny.”
Lesley Morrissey
Amazon review
★★★★★
“First day of reading and I'm already getting ideas for my hair salons. Every service-based owner can get value from this.”
Moyhe
Salon owner · Amazon review
★★★★★
“Packed with rich content, practical and immediately usable. Buy it, read it, use it, and be justly rewarded.”
Phil Olley
Amazon review
★★★★★
“Peter shows how, not just what, you can convert your knowledge and expertise into the reward you justly deserve.”
Ben Coker
Coach and therapist · Amazon review
★★★★★
“I took action as soon as I finished, implementing a couple of the author's suggestions. Incredibly accessible and easy to digest.”
Alberto
Content creator · Amazon review
★★★★★
“The concept of being paid what you are truly worth will resonate with everyone.”
Lynn W. Maclean
Amazon review
★★★★★
“There is lots of gold in PAID. It will challenge you in ways you'll not have thought about.”
James F.
Amazon review
★★★★★
“It was good to get all of Peter's advice in one place, and I loved the how-to-write-your-business-book extra.”
Elizabeth Roddick
Amazon review
About the author
Three decades of helping professionals get paid what they're worth
Peter Thomson has spent his career teaching consultants, coaches and advisors how to price on value rather than time, and how to attract better clients in the process. PAID! distils the systems he's taught to thousands into one practical, no-nonsense guide.
The book is ready. Be first in line for the live online re-launch
Add your name to the waiting list and you'll know the moment we go live with PAID! The Second Edition
on Thursday 24 September 2026, with your reader bonuses sent straight away.
Join the waiting list
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P.S. The first edition sold on word of mouth alone. This list is the only way to get the launch bonuses. They're our thank you to the people who help us launch, so they won't be offered again after the re-launch.
