The Live Online Re-Launch ยท Second Edition
How to Raise Your Fees and Get Paid What You're Worth
The Consultant's Guide to Value Pricing, Higher Fees and Better Clients, fully revised with all-new chapters. Join the waiting list for the live online re-launch of PAID! The Second Edition.
Join The Waiting List and Get The Extra Launch Bonuses
Goes live online Thursday, 24 September 2026
If you're a consultant, coach or professional who's ever felt you're undercharging
for the value you deliver; this book was written for you.
What's new in the second edition
Everything you loved โ plus a lot more
The proven frameworks are still here. We've added new material for how consultants win, price and deliver today.
NEW CHAPTER 01
Pricing in a Subscription World
How to design retainers, productised services and recurring engagements that clients are happy to keep paying for.
NEW CHAPTER 02
The Confident Money Conversation
Word-for-word scripts for stating your fee, holding your price and handling the 'that's expensive' moment without flinching.
NEW CHAPTER 03
Attracting Better Clients
Positioning and outreach that pulls in the high-value clients who value expertise — and quietly filters out the ones who don't.
NEW CHAPTER 04
Pricing in the Age of AI
How to price your expertise when clients can get a first draft from AI — and charge for the judgement they still can't automate.
And we've kept every tool, script and worksheet that made the first edition a desk-side reference
for thousands of consultants.
Free for readers
Bonuses worth 10 x the price of the book
Join the waiting list and you'll get these the moment we go live with the online re-launch.
1. The Value Pricing Worksheet
A fill-in-the-blanks template to price your next proposal on outcomes, not hours.
2. Fee Conversation Scripts
The exact phrases to use when a client pushes back on price — ready to copy and adapt.
3. The Better-Client Checklist
Twelve signals that tell you a prospect is worth your best work, before you sign.
4. Audio Masterclass
A 40-minute recorded session with Peter on raising your fees without losing clients.
What readers say
The first edition changed how people charge
Real five-star reviews from readers of PAID! — carried across to the second edition.
★★★★★
“I'm not even finished with the book and I've already gained three new clients, just from implementing what I learned.”
Books For The Wise
Service industry · Amazon review
★★★★★
“It's not just about getting paid, it's about getting paid what you're worth. This made my top ten non-fiction books of all time.”
Amy Rose
Amazon review
★★★★★
“A gem on every page. Short, sharp and to the point, and worth every penny.”
Lesley Morrissey
Amazon review
★★★★★
“First day of reading and I'm already getting ideas for my hair salons. Every service-based owner can get value from this.”
Moyhe
Salon owner · Amazon review
★★★★★
“Packed with rich content, practical and immediately usable. Buy it, read it, use it, and be justly rewarded.”
Phil Olley
Amazon review
★★★★★
“Peter shows how, not just what, you can convert your knowledge and expertise into the reward you justly deserve.”
Ben Coker
Coach and therapist · Amazon review
★★★★★
“I took action as soon as I finished, implementing a couple of the author's suggestions. Incredibly accessible and easy to digest.”
Alberto
Content creator · Amazon review
★★★★★
“The concept of being paid what you are truly worth will resonate with everyone.”
Lynn W. Maclean
Amazon review
★★★★★
“There is lots of gold in PAID. It will challenge you in ways you'll not have thought about.”
James F.
Amazon review
★★★★★
“It was good to get all of Peter's advice in one place, and I loved the how-to-write-your-business-book extra.”
Elizabeth Roddick
Amazon review
About the author
Three decades of helping professionals get paid what they're worth
Peter Thomson has spent his career teaching consultants, coaches and advisors how to price on value rather than time — and how to attract better clients in the process. PAID! distills the systems he's taught to thousands into one practical, no-nonsense guide.
Be first in line for the live online re-launch
Add your name to the waiting list. We'll let you know the moment we go live with PAID! The Second Edition
and send your reader bonuses straight away.
Join the waiting list
No spam. Unsubscribe anytime in one click.
P.S. The first edition sold on word of mouth alone. This list is the only way to get the launch bonuses โ they won't be offered again after the re-launch.
