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confident consultant in conversation with a client across a table, calm and assured
How to Set Your Fee Rates With Confidence (and Attract the Right Clients) Jun 04, 2026

In This Article

Start With Why: The Reason Behind Your Fee

The Value You Deliv...

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Consultant presenting her unique perspective to clients in a meeting
The Magic Ingredient: Why Your Unique Perspective Is What Clients Are Really Paying For Apr 28, 2026

It was back in 1993 when I published my first book, Sell Your Way to the Top. An...

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Split image contrasting a stressed time-based professional with a confident value-based one
The Pricing Attribution Error: Why Most Professionals Undercharge (And How to Fix It Today) Dec 08, 2025

The Problem Isn't You—It's Your Attribution

Let me tell you something that migh...

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A confident consultant or author handing over a book across a meeting table
How a Book Justifies Premium Fees: The Secret to Charging What You're Worth Nov 04, 2025

The Fee Conversation That Changes Everything

Let me tell you about a moment tha...

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Scales weighing “value” vs “price” with value clearly outweighing price
The Psychology Behind Premium Pricing (and Why You're Worth It) Sep 30, 2025

Why Your Fees Feel Risky (Even When They’re Not)

So many brilliant consultants,...

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A shattering clock breaking free of chains, symbolising selling transformation instead of time
⏳ Stop Selling Time. Start Selling Transformation. Sep 15, 2025

The Hourly Trap You Must Escape

You finish a client call, check your watch, and...

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Stressed businessman with head in hands at office desk, surrounded by financial documents and a laptop showing poor Q2 projections
Why Undercharging is Costing You More Than Money Sep 03, 2025

The Hidden Cost of Playing Small

Imagine this:

You’re sitting across from a cl...

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