Peter Thomson | Persuasion & Productivity Tips for Professionals

How to Create a Unique Value Proposition That Attracts High-Paying Clients Feb 03, 2026

Why Your UVP Matters More Than You Think

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Do You Have a Deluxe Version? How to Give Your Clients the Choice to Pay More Jan 19, 2026

Let me ask you a question that might make you slightly uncomfortable: Do you hav...

The Power Positioning Strategy: Why Your Brand Determines Your Price Dec 16, 2025

I'm going to share with you an exercise that I...

How a Book Justifies Premium Fees: The Secret to Charging What You're Worth Nov 04, 2025

The Fee Conversation That Changes Everything

Let me tell you about a moment tha...

The Psychology Behind Premium Pricing (and Why You're Worth It) Sep 30, 2025

Why Your Fees Feel Risky (Even When They’re Not)

So many brilliant consultants,...