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Peter Thomson article on the Mirror Effect and why the faults you spot in others are often your own
The Mirror Effect: Why The Faults You Spot In Others Are Often Your Own Jun 26, 2026

You and I are a little different. I'd go as far as to say special, and I don't s...

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Peter Thomson article on how to write headlines that sell using proven formulas
How To Write Headlines That Sell: The Proven Formulas Behind The Greatest Ads Ever Written Jun 23, 2026

Let me start with a number that should make you sit up.

Five times more people ...

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Peter Thomson article on how to write a hook that makes people stop and read
How To Write A Hook That Makes People Stop, Read And Buy Jun 19, 2026

Let me ask you something, and I want you to be honest with yourself when you ans...

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confident consultant in conversation with a client across a table, calm and assured
How to Set Your Fee Rates With Confidence (and Attract the Right Clients) Jun 04, 2026

In This Article

Start With Why: The Reason Behind Your Fee

The Value You Deliv...

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Consultant presenting her unique perspective to clients in a meeting
The Magic Ingredient: Why Your Unique Perspective Is What Clients Are Really Paying For Apr 28, 2026

It was back in 1993 when I published my first book, Sell Your Way to the Top. An...

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