Praemission: The Costly Marketing Mistake You Were Taught At School
Jul 10, 2026
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Have you ever written a piece of marketing and quietly asked yourself, will peop...
Why You. Why Me. Why This. Why Now: The Four Questions That Remove Resistance in Marketing Before It Starts
Apr 23, 2026
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Why Most Good Offers Get Ignored
Here is a scenario I have seen play out hundre...
