Free live Masterclass for coaches, consultants and business owners

Masterclass: The Profitable Business Coach Insider Secrets

"How to Win More Leads, More Clients and More Profit Without Ever Cutting Your Fee"

Join The UK's Leading Business Development Author Peter Thomson for one content-rich hour and discover 5 practical ways to attract more enquiries, turn more of the right prospects into clients and make more from the value you already deliver, without discounting your fee.

Thursday 15th October 2026

9:30 to 10:30am BST (UK)  |  Live online  |  Free

During this live Masterclass, you'll discover how to:

  • Attract new enquiries from people who already have a reason to trust you, including prospects who aren't on your list (or anybody else's)
  • Make your fee easier for the right prospect to say YES to, by changing what happens before you ever mention your price
  • Create more income from the value you already deliver, without automatically working longer hours or reducing your fee
The Profitable Business Coach Insider Secrets Masterclass, Thursday 15th October 2026

The Masterclass starts in

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Free to attend. Live online. Your information is safe with me and you can unsubscribe from my emails at any time.

Your Host

Peter Thomson

54 years in businessBuilt and sold 3 companiesSold his final company for £4.2 million200+ audio and video programmesNightingale-Conant's leading UK authorISM Lifetime Achievement Award

And during this Masterclass, I'll share five of the most useful business development ideas I've discovered, tested and used over those years.

Starting with one that produced a result that even surprised me...

What If Just 23% of Your Clients Produced 74% of Your Income?

23%

of buyers

74%

of launch-day income

When I launched my latest book, something rather interesting happened.

Just 23% of the buyers produced 74% of the income on day one.

Think about that for a moment.

Fewer than one in four buyers...

...producing almost three-quarters of the income.

And here's the interesting part.

Nobody paid a penny more than they chose to.

I didn't discount anything.

I didn't pressure anybody.

I didn't use some clever closing technique.

I simply gave them a choice most coaches and consultants never give their own clients.

They chose.

They were happy.

And the result was that remarkable 23%/74% split.

That's Insider Secret #1.

And on Thursday 15th October, I'll show you exactly what I did, along with another four ideas you can put to work in your own business.

Perhaps You Recognise This...

You're good at what you do.

Your clients value your expertise.

And when the right person becomes a client, you can make a significant difference for them.

The problem is getting enough of the right people to become interested in the first place.

Perhaps your flow of leads is inconsistent. One month you're busy. The next you're wondering where the next enquiry is coming from.

Perhaps too many prospects disappear after asking, "How much?"

Or perhaps you have plenty of work but have the uncomfortable feeling that your income doesn't properly reflect the value you're creating.

So what do you do?

Find more leads? Improve your marketing? Become better at selling? Put your fees up? Lower them?

Maybe there's another way.

Because after more than five decades in business, I've found that relatively small changes to how you attract prospects, package your expertise and communicate its value can produce surprisingly significant results.

And I'd like to show you five of them.

In This One-Hour Masterclass, You'll Discover...

Insider Secret #1

The 23%/74% Secret

The simple change to your offering that can produce serious EXTRA income, without having to find a single extra client.

And it takes less than an afternoon to set up.

Insider Secret #2

What to Say Before You Say Your Price

There's something important that needs to happen before your prospect hears your fee.

Get this right and the price can land rather differently. Like a kitten rather than a cow!

I'll show you what I mean, and the words you can use.

Insider Secret #3

The Smallest Sale I Ever Made

It looked almost insignificant at the time. It wasn't.

That one small sale subsequently opened the door to private clients, speaking engagements and joint ventures.

I'll explain what happened, and why the smallest first step can sometimes lead to your most valuable client relationships.

Insider Secret #4

Where the Clients on Nobody's List Are Hiding

Every business wants more leads. So we build lists, advertise, network, post on social media and chase referrals.

But what about the potential clients who aren't on your list? Or your competitors' lists? Or seemingly anybody's list?

They exist. I'll show you where I look for them.

Insider Secret #5

The Sign-Up Form Experiment

I once made one simple change to a sign-up form. People told me I was crazy. I made the change anyway.

I'll tell you what I changed, why I changed it and what you can learn from the result.

This Will Be a Content-Rich Hour

I know what you may be thinking.

"It's free. So how much useful information am I actually going to get?"

Fair question. So let me be clear.

I'm going to teach you all five Insider Secrets during our hour together. Not merely tell you they exist.

You'll discover what they are, why I believe they're valuable and how you might put them to work in your own business.

By the end of our hour together, you'll know:

What all 5 Insider Secrets are

How to start applying them to your own business

How they can help you attract more leads and turn more of the right prospects into clients

How to increase the value of a client relationship without automatically increasing the hours you work

How to communicate your value with greater clarity, confidence and conviction

And because we're live, you'll also have the opportunity to ask questions.

"But Will These Ideas Work for Someone Like Me?"

If you're a coach, consultant or expert business owner, this Masterclass has been designed with you in mind.

And you may find these ideas particularly useful even if...

  • ...you don't have a large mailing list.
  • ...you get most of your business through referrals.
  • ...you don't enjoy "selling yourself".
  • ...you're uncomfortable chasing prospects.
  • ...potential clients sometimes compare your fee with cheaper alternatives.
  • ...your lead flow is unpredictable.
  • ...you're already busy, but you're not convinced you're being properly rewarded for the value you create.

Or even if you've been doing what you do for years and have absolutely no desire to become an internet-marketing guru.

Good.

I'm not going to try to turn you into one. Nor am I going to suggest that the answer is simply to become more aggressive at selling.

Quite the opposite.

I believe the better approach is to become more effective at demonstrating and communicating value, so the right people have better reasons to choose you.

Peter Thomson

Why Listen to Peter Thomson?

If we haven't met before, here's a little background.

I started in business in 1972.

I went on to build three successful companies, selling the last to a public company after only five years of trading for £4.2 million.

That enabled me to retire at 42. Although, as it turned out, I'm not particularly good at retiring.

Over the last 30-plus years, I've written and recorded more than 100 audio and 100 video programmes and became Nightingale-Conant's leading UK author.

In 2017, the Institute of Sales Management presented me with its Lifetime Achievement Award.

I've spent decades studying business development, communication, persuasion and the relationship between the value we create and the amount we're paid for creating it. And I've arrived at a rather simple belief:

You should be paid for the value you deliver, not merely for the time you spend delivering it.

It's Live, So Bring Your Questions

This isn't a recording.

I'll be there live for the whole hour. And yes, there'll be time for your questions.

  • Bring the question about finding leads that's been bothering you.
  • Bring the one about converting prospects into clients.
  • Bring the one about your fees.
  • Or bring the question about growing your business that you've never quite had properly answered.

I'll do my best to help.

Your Masterclass Details

Masterclass: The Profitable Business Coach Insider Secrets

How to Win More Leads, More Clients and More Profit Without Ever Cutting Your Fee

Date: Thursday 15th October 2026

Time: 9:30 to 10:30am BST (UK) - click here to see your time zone

Where: Live online, your joining details will arrive by email

Investment: FREE

No fee for a Masterclass about not cutting your fee. And yes, I do see the irony.

One Hour. Five Insider Secrets.
Nothing to Pay.

If you would like more leads...

More of those leads to become clients...

And more of the value you create to find its way onto your bottom line...

...without automatically resorting to lower fees, longer hours or harder selling...

I'd be delighted if you'd join me.

Come and spend one content-rich hour with me on Thursday 15th October. I'll show you the five Insider Secrets. You can decide which ones make sense for you. And you can start putting them to work straightaway.

Thursday 15th October 2026

9:30 to 10:30am BST (UK)  |  Live Online  |  FREE

Enter your details below and I'll email you everything you need to join me live.

Your information is safe with me. You can unsubscribe from my emails at any time.

P.S. Remember those 23% of buyers who produced 74% of my launch-day income?

That's just Insider Secret #1.

Join me live and I'll give you the other four, including where I find prospects who are on nobody's list, what to say before you reveal your fee, why the smallest sale I ever made became so valuable and the sign-up form change people told me I was crazy to make.

It will be fun (with a profoundly serious intent).

And you may find that one of these five ideas changes the way you attract, win and profit from clients for a very long time.